Google Shopping management service includes campaign development, product data feed management, and Product Listing Ad bid optimization. Product data feed management and campaign development is professional service while product listing ad bid optimization is software service.
ClickSweeper has been known to provide superior ecommerce optimization feature with keyword ROI bidding, ROI driven ad copy review and keyword matching type optimization. However, Google shopping is only active with timely monthly inventory update. For this to be performed, professional staff needs to update inventory with data feed on a monthly base. Besides, tracking performance by ROI requires tracking sales amount from shopping cart and it requires marketing staff to be involved. Below is the summary of Google Shopping campaign management.
- Objective – Maximize revenue and profit
- How It Works - ClickSweeper automatically and daily rebids to achieve a target roi of sponsored search ad for product ad. The ‘Max Bid’ setting can be implemented to cap the bidding at an appropriate point, eliminating unwanted high-priced bids. When to Use - This bidding strategy is a favorite for online merchant and corporate shopping site.
- Recommended Users – ecommerce owners, online marketing manager
Our professional staff works with the marketer or business owner to recommend optimal target ROAS or cost per conversion goal. Then, ROI bidding drives spending to maximize profit.
- Monthly data feed management
- Campaign development and optimization
A4C is an online retailer with over 5 years of experience in the electronic and cellular accessories industry. From the outset Google AdWords was a large part of its initial growth.
PPC challenge: What A4C wanted was to maintain control of individual keyword bidding in addition to general campaign management.
Bidding Strategy: Keyword ROI bidding
Results: A4C continues to grow and develop new and more complex AdWords campaigns. ClickSweeper helped lower A4C’s cost-per-click rate, simultaneously raise the conversion rate, and still kept the fee structure simple and straightforward. For over 5 years, A4C.com has been a leading online retailer in the cellphone accessory and consumer electronics industry.