If you want to develop pay per click ad copy that delivers results, a sound testing strategy that compares the performance of multiple ad copy versions is essential. However, when setting out to evaluate or test different ad copy versions, it is also important to understand ad serving methodology as this can dramatically affect your results.
We work with clients in many different industries and understand that each industry’s goals and requirements for their PPC management software differ. For example, in the high volume e-Commerce industry, keyword bidding based on ROI is typically an essential feature. Larger corporate clients that manage product inventory tend to place high importance on the PPC management software’s ability to integrate inventory into search advertising.
Conversion based keyword bidding and ROI optimizer can be excellent approaches for automating bid price adjustment in PPC management. These strategies for automating bid price adjustments include sophisticated algorithms to handle many different user scenarios as well as optimize for both the number of conversions and the cost per conversion.
However, when conversion based keyword bidding evaluates keyword performance and identifies keywords that do not meet conversion goal, their bid price would be automatically adjusted downward which is likely to result in few to no clicks. And, this can result in loss of conversion opportunity which is undesired effect. To address this scenario, ClickSweeper has just added a new feature, Keyword Matching Type Optimization. With our new keyword optimization feature, the under-performing keyword will be given a new opportunity with the addition of the keyword with different matching type.
ClickSweeper 3.0 Release, September 1, 2011
Varazo, Inc., an innovator in pay per click management software, announced the release of ClickSweeper 3.0 enhanced with campaign management features and report generation.
ClickSweeper’s new campaign management features allow users to easily create new campaigns for both Google and MSN simultaneously. Once a campaign is created, users can edit campaigns directly from the ClickSweeper edit screen.